Google wants all webmasters to target people and not search engines. In fact, people like Matt Cutts have made it clear that you should not think about SEO at all when running a blog or a website. And from the look of things, it appears Google is very serious about implementing this philosophy.
Now, the big question is, where does all this leave you as a serious entrepreneur who wants to increase exposure on the internet?
This takes us to the topic of SEO and its relevance today. Is it relevant like it used to be a couple of years ago? Or has its relevance been stripped off by the ever evolving search engine algorithms?
Even though some people have started to think that SEO is dead, the truth is that it is still very much alive and kicking. The only thing you need to know is that whenever Google announces a major algorithm update, it instantly changes or modifies search engine optimization, and the common goal in mind is that all these efforts should ultimately favor the searcher.
How you target SEO is what matters in the eyes of Google. Emphasis is always about human popularity, and that’s the explanation behind Google wanting popular websites at the top. Now they have the technology to push this agenda to the forefront, and that’s a double-edge sword for publishers. It’s also for this reason that two people will use the same keywords to search and end up with very different results. The results tend to be based on the searcher’s past behavior.
The Role of Content
Forget keyword placement and stuffing. Google is now putting more focus on content that is natural enough to favor the reader as opposed to the search engine. If a searcher is constantly arriving on your site using Google, they are likely to see your site at the top of the results the next time they conduct a relevant search. This means your content needs to be focused to a specific niche rather than targeting everything. Unless you are a news website, it is not profitable to publish everything under the sun. Targeted traffic is always better than useless traffic in quantity.
Modern SEO requires that you focus on addressing customer needs. If your strategy is not laser-focused in this manner, you might as well forget ranking on Google.