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How to Write Better Buyer Personas

Buyer personas involve much more than merely segmenting your target audience by way of demographics. Personas tell you the idiosyncrasies ...
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Before You Launch Your PPC Campaign: What You Need to Know

As with any business or marketing plan, setting up a checklist before launching a PPC campaign for your business is essential for ...
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5 Key Reasons You Should Not Underestimate the Power of SEO

The power of search engine optimization (SEO) extends beyond its ability to bring in organic search traffic. Many underlying facts ...
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3 Reasons to Leave SEO to the Pros

Every business owner is concerned with SEO and rightly so. SEO is important to the success of your company. Excelling ...
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5 Fundamentals of Email Marketing

One marketer called email "the original social media." Long before Facebook and Twitter, email emerged as a powerful communication channel ...
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4 Industries Getting the Most ROI on Digital Marketing

There's no doubting the power of an effective digital marketing campaign. Studies show the average ROI to be 685 percent ...
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What is dominating digital marketing in 2017

The digital marketing industry stands still for no one and nothing. Constantly evolving, it brings ever more efficient new channels ...
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5 Ways to Improve Your Website’s SEO to Generate More Leads

Most people who work on the web understand the importance of ranking highly in search engines. But for many, SEO ...
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5 Reasons Content Marketing Is For You

Did you know that 56% of marketers believe that personalized content marketing promotes higher engagement rates? It is true. According ...
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12 Tips For Digital Marketing Success From The Adobe Summit 2017

The annual Adobe Summit is the largest digital marketing conference there is, and this year’s March event was the outstanding, star-studded ...
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