Instagram has long been a hit with millennials. A recent study shows that 71% of Instagram users around the globe are under the age of 35. Of those users, the split between men and women is pretty even. eCommerce businesses would be wise to tap into that market, especially since 1 billion people use Instagram every month. We all know that people are attracted to
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So far Julian Pawley has created 17 blog entries.
The Internet. An expansive digital environment where personal opinions run rampant. It seems like everyone today wants to give their two cents on everything from movies to restaurants to professional services. These reviews exist not just for the sake of sharing their thoughts with the world, but to educate consumers during the interest stage of the marketing sales funnel. In fact, 84% of people say
Do you live in a state of confusion about what you should do with your ad campaigns? Perhaps you should think less about your ads and focus on your brand instead. Branding is much more important than individual ads when it comes to getting your business noticed. What is cross-channel marketing? Another concept that is often confused is cross-channel marketing. Cross-channel marketing involves the use
Socrates knew that even in ancient Greece it was essential to ask questions. In fact, he is known for going around Athens and doing just that. He said the key was in how people answered the question, this tells you a lot about their character. If you are working on finding a marketing agency to begin an integrated marketing plan for your business, there are
Google has officially set the date for their recent initiative to give websites a forceful nudge towards having a secure protocol with SSL certificates. That should be read as, "quick, hurry or forever regret not taking action." On July 24, 2018, the URLs of websites without an SSL Certification will be marked as "Not Secure" by Google Chrome. What does that mean? It means users
If you’re reading this, you’ve most-likely moved passed the convenient, (and sometimes still helpful) “boost” button and have ventured into the back end of Facebook’s advertising platform. Congratulations. The whole world has just opened up to you! A bit overwhelming? Yeah, I totally understand. From choosing the right ad type to the ad construction, the sheer amount of options you have to choose from can
Take a look at your website. You know what's on it. But what is it missing? You can only answer this rhetorical question by exploring the components that work for other websites. In this post, we will explore some of the most compelling aspects of web design for you to consider. Then you can think about which ones might be just the perfect piece of