Do you live in a state of confusion about what you should do with your ad campaigns? Perhaps you should think less about your ads and focus on your brand instead. Branding is much more important than individual ads when it comes to getting your business noticed. What is cross-channel marketing? Another concept that is often confused is cross-channel marketing. Cross-channel marketing involves the use
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So far Julian Pawley has created 11 blog entries.
Socrates knew that even in ancient Greece it was essential to ask questions. In fact, he is known for going around Athens and doing just that. He said the key was in how people answered the question, this tells you a lot about their character. If you are working on finding a marketing agency to begin an integrated marketing plan for your business, there are
Google has officially set the date for their recent initiative to give websites a forceful nudge towards having a secure protocol with SSL certificates. That should be read as, "quick, hurry or forever regret not taking action." On July 24, 2018, the URLs of websites without an SSL Certification will be marked as "Not Secure" by Google Chrome. What does that mean? It means users
Often used unilaterally to describe a breadth of digital services marketers use to build brand awareness, increase customer engagement, traffic, and sales, digital marketing is an all-encompassing term for modern marketing strategies. But very few business owners have a clear understanding of exactly what goes into a fully integrated digital marketing campaign. What Is Integrated Marketing? Integrated marketing refers to a holistic approach to marketing
Take a look at your website. You know what's on it. But what is it missing? You can only answer this rhetorical question by exploring the components that work for other websites. In this post, we will explore some of the most compelling aspects of web design for you to consider. Then you can think about which ones might be just the perfect piece of
Thinking of deciding irrespective of whether to pay for food organic or elsewhere not? On earth do you question whether it can be less hazardous, more nutritious and definitely worth the extra expense every time a merchandise bears a USDA Natural and organic label? Several differences somewhere between organic and nonorganic food exist. Nutrition, quality, overall look, pesticides, environment, cost and taste are essential a
What does your UI say about your brand? UI is one of the essential components of your website design. Without effective UI design, you may have the best content on earth, but your message may be lost in the "clutter" on your site. In some cases, the problem may be the style of your design or the way in which you deliver the content to
What is your bounce rate on your site? Experts say it should be no more than 50%. If you are seeing your bounce rate at higher levels than it should be, you need to analyze the factors that are affecting your bounce rate. Some people bounce off of your page because they entered the wrong search words or accidentally happened onto your page. But the