SEO is an investment. It can be an expensive one, but the return can reap even greater financial rewards. At times it might be tempting to go with the company offering you a cheap package that promises to get you ranked first on Google the next day. In the long run going with one of these “fly by night” operations can end up costing you even more.
Going with an experienced Digital Marketing company such as JEMSU means that you are putting your company in the hands of SEO professionals. Our main objective is to provide you with the greatest ROI while building a lasting business relationship. Through strategy meetings, conversion tracking, analytics and reporting we are by your side throughout every up and down. When an algorithm update like Penguin 3.0 comes out an experienced company is able to troubleshoot and make sure you get back up in the rankings (if you were even penalized).
We all want to save money and to find the best deal out there. The ‘cheaper’ option knows this and knows just what to say; “We will charge you pennies compared to your current company. Rankings? Links? No problem. We will give you 400 links in the next 20 minutes.” People who are only focusing on price as the bottom line will inevitably be penalized in some way down the road.
It is difficult to remove spammy links once they are on your site. Disavows can be time consuming, costly and do not necessarily get everything the first time one is performed. Even worse, Google can de-index your site after bad SEO practices. Not showing up at all can have a significant impact on your overall profits until your penalization is lifted.
In conclusion, while it may be tempting the save a buck or two on your marketing costs, going with a reputable SEO company will save you valuable time and money in the long run.