What is your bounce rate on your site? Experts say it should be no more than 50%. If you are seeing your bounce rate at higher levels than it should be, you need to analyze the factors that are affecting your bounce rate. Some people bounce off of your page because they entered the wrong search words or accidentally happened onto your page. But the UI and UX of your site is likely the culprit.
There are ways you can improve your user experience so that you are matching up the core components of your website with your keywords and other aspects of your site. One way to do this is to study the UX design trends. Then think about your UI and how it is influencing your user experience.
What are the Current UX Trends?
What are the UX design trends of 2018? Why is UX important? If you are a website owner or online business owner, it is essential that you know the patterns of good user experience design so that you will be prepared to compete in an ever-changing world of technology. In this post, we will look at at least three of the most prominent trends in the design world and offer suggestions on how to utilize the technology within a business website.
Why Follow the Design Trends?
First, let’s examine why it’s important to follow the design trends? Why can’t a business do their own thing and not worry about what everyone else is doing? It’s because everyone else knows the patterns. They may be tapping into something that is stealing your customers. You know the old saying, “Keep your friends close, your enemies closer?” By getting an idea of what your competitors are doing, you’ll be able to tap into the same tools they are to keep up in the race. Business is competitive and online eCommerce is no different.
Top Design Trends of 2018
The following trends affect both UI and UX (user interface and user experience). It’s important to know what they are and how to use them with your designs.
- Having a seamless interface- Part of the idea of excellent UI and UX in design is in creating a smooth look for your website. People need to feel that your site has “flow” (discussed in another post). Flow is the idea of going from one thing to another smoothly. Various methods can create this, but the main purpose is to develop a sense of oneness within your design. Your navigation, blog posts, contact information, and all other major elements can all be accessed from your main page.
- Color and gradient transitions- Gradient transitions are a combination of many colors within the same basic color group. For example, you can have a light blue that transitions into a darker blue and then a purplish blue all on the same page. You can have this programmed in your design to fluctuate based on user actions such as clicking on product links or other events. This will keep the user engaged and make the user experience more fruitful and engaging.
- Mobile UI design components– One of the most important trends to keep up within 2018 and beyond is to make your site mobile-friendly. Google reminds site owners of this with every new algorithm change, most recently in 2017. The fact that Google puts this reminder in every update they release illustrates the importance of making sure your site is friendly to mobile users. The UI and UX components of a website should always address the mobile user experience, especially with the trend being to see mobile users top 5.07 billion by 2019.
In addition to these three key trends to be aware of others include interactive components, custom illustrations, WebGL, video on websites and soothing colors. Your key priority as a web owner should be to improve your user experience through a better user interface and design. This will improve your bounce rate and increase your conversions.
Keeping up with the trends is essential if you are going to get the edge on your competition, whether it be your new product line or your internal web design. At JEMSU, we understand this. Let us know how we can help you reach your goals.