The most commonly asked question regarding SEO Campaigns, is “what is SEO?” To start, SEO is Search Engine Optimization. Many things have changed over the years, the old days of who could afford the biggest ad in the phone book and newspaper to get new customers is gone. Today, digital marketing is all about your online presence, where you rank on Google, Bing, etc.… There is a big difference between the 1st position and the 8th position on Google. According to searchenginewatch.com “53 percent go to the top result. The second sees 15 percent of the action, the third 9 percent, the fourth 6 percent, dwindling all the way down to 4 percent to round out the top 5.”An SEO Campaign is all about getting you to those first positions. But this is not a factor of who can pay more to get to the top. Many different factors go into a successful SEO Campaign.
To start, creating a relevant, effective title tag is important. Remaining relevant means remaining on or near your targeted area within Google. This title tag will help towards your next step of building links. Similarly, these links need to be highly relative, as in, linking to relevant content that ranks within the first 100 places on Google. Doing so boosts organic traffic immensely.
Relevant keywords are also essential in building an SEO campaign. These keywords are decided based on searches that are relevant to your product/company/etc. When picking keywords, it is important to know when you do and do not want to show up on Google. After deciding these keywords, it is important to implement these keywords thoughtfully throughout on-page content to ensure that your page is in fact relevant.
It is imperative to set goals for your site and business. A goal could be a phone call, form submission, page visits, or online purchase due to traffic on your page. Tracking these goals allows you to understand just how well your campaign is working and where it needs to improve. With properly aligned goals, it truly allows you to understand the value of a lead.
Lastly, it is important to monitor and understand your results based on a monthly timeline and your entire campaign’s timeline. Understanding these results means you can strategize your next keyword or recognize when it is time to boost your optimization for a specific area within your field.
An efficient way to track SEO progress is through reports compiled using Google Analytics. These reports update the clients on the direction of a particular campaign.
For a new client beginning an SEO campaign, it can take time for keyword rankings to trend upward in Google’s search engine. Analytics data can break down different keyword rankings to filter results over a day, month or throughout the entire course of an SEO campaign.
Following this basic guideline helps to understand your SEO campaign, how it works, and most importantly, how it works for you and your site.