93% of marketers actively use Facebook ads as part of their marketing campaigns, as they generate extremely high revenues for the business. But, with so many types of advertisements available making the right choice can be confusing. Your ultimate guide to choosing the right Facebook ad Here is a list of the various Facebook advertisements and when to choose them: Video ads You post a
The new year is right around the corner, making it time to develop your 2018 marketing strategy. Review what went right and wrong during this period, as well as new trends. Start With a 2017 Marketing Audit You can't improve until you know exactly where you stand with your marketing strategy. Ideally, you're using solutions that include analytics and data collection. Review this information and
The marketing trend successes and failures in 2017 were fascinating to watch. Everything from augmented reality to video content made its way into thought leaders' prediction lists. Now it's time to see what's coming up for 2018 so you can properly prepare. Leveraging the Internet of Things for Marketing The internet of things is a rapidly growing market, reaching a predicted $772.5 billion in 2018.
The digital economy moves fast for both consumers and industry. The breakneck speeds in which the digital industry evolves make it difficult for marketing campaigns to find their target audience among the constant noise that engulfs the typical customer on a daily basis. Still, companies need to develop their voice and relay their message to that customer base or quickly face extinction. When it comes
There's no doubting the power of an effective digital marketing campaign. Studies show the average ROI to be 685 percent for social media influencer campaigns and 3,800 percent for strategic email marketing. Digital marketing strategies are paying off tremendously, yet many businesses in varying industries are failing to realize the potential. These facts do not change based on which industry your business falls under. Both
The digital marketing industry stands still for no one and nothing. Constantly evolving, it brings ever more efficient new channels and formats that enable marketers to reach out to target audiences. While the basics of digital marketing – crafting a unique message and creating buyer personas for better targeting – remain steady, it’s a marketer’s duty to acquire the new skills need to stay apace
2017 is here and businesses are busy evaluating their strategies and setting up budgets for the new financial year. However, one question that most business owners are asking their marketers is whether there is a need for SEO. The short answer us a resounding yes! If you want to take your organization to the next level, here are six reasons you should invest in SEO
Create a responsive web design - To ensure that your website will be properly formatted for smaller screens so that users don't have to pinch and zoom to read everything, your site should be built using a responsive design. A responsive design allows your site to be displayed properly on any screen no matter what the size. Create a separate mobile site - If