We are constantly bombarded with people questioning why SEO takes so long to deliver results. Unfortunately, the answer is not simple. Depending on anything from industry to health of your site, SEO can take months to years to achieve the coveted 1st page spots.
Here are the top 5 reasons why SEO can be a long road to victory:
- Bad Links
One of the toughest things to recuperate from is bad links that have been linked to your site in the past. Whether it be from foreign directories or spammy sites, bad links on your site are just not good! To combat that, Google’s disavow tool is your best friend, but it is not that simple. Disavow processes can take a long time to kick in and even after disavows have been published, the bad links can continue to come in certain circumstances.
- Content Issues
From no content to poor content, this can greatly slow down your SEO campaign. Google deems content as being highly critical when indexing your website. Without adequate and relevant content, Google does not understand what your site is about; therefore it does not know what keywords your site should rank for. One of the first things JEMSU does is augment or write home page content that is relevant and rich with your business’ targeted keywords.
- Website Layout & CMS Platforms
Having a CMS (content management system) such as WordPress makes the SEO optimization process much smoother. This is because WordPress is designed and developed to be search engine friendly and they offer many plugins for SEO purposes. Having a user friendly interface will ensure that people coming to your site have a pleasant experience and keep coming back for more. Websites that are outdated have a harder time with a successful SEO campaign and users do not have a good experience, so the conversation rate ends up being much lower.
- Domain Age and Authority
Starting off your campaign with a brand new domain that has no authority yet will slow down the SEO process. Google and other search engines factor in a domain’s age and authority, specifically the number of back links, when ranking your site. Old SEO practices allowed you to purchase large amounts of back links, giving you the advantage of ranking in the top spots in a very short period of time. However, this is no longer the case. Search engines now penalize websites for using this process. SEO is a marathon, not a sprint! The rewards are there, you just have to be patient and be willing to invest the time and money.
Choosing your targeted keywords is an important step when finalizing your SEO campaign. Having keywords that have a high search volume and are relevant to your business and industry is important to bring quality leads to your site. One of the things that can slow down your SEO progress is keyword stuffing. Search algorithms are getting smarter and will penalize people for using this tactic. One thing to take note of is if you constantly change your keyword strategy, then your campaign progress will be slower. We recommend choosing strong keywords from the get-go and sticking to those as much as you can to get full SEO results as quickly as possible. Changing them often can bring you back to square one and will make the SEO progress even longer.
All of these factors play a major role in how fast or slow your campaign results will be. So next time you are wondering why you aren’t seeing immediate results with your SEO campaign, remember there are a lot of factors at play. But with some patience and a knowledgeable SEO company, like JEMSU, leading the way, your results can be well worth the wait.