Digital marketing has become the standard for promoting your business, enabling your business to reach a wide audience, in a way that is cost-effective. What is digital marketing? Digital marketing is a broad term, which encompasses dozens of different techniques and methods of promotion. Search engine optimization (SEO) is one of the most popular and effective methods used by nearly every business.  Below are 4 different SEO techniques that are recommend for every business.

1.  Optimize Your Web Copy

One of the first steps all SEO experts recommend is to optimize the homepage of your website, by including the specific keywords you want to rank for in the copy itself. For example, if your business sells automotive repair it is vital to use those keywords in your homepage copy, ideally 2/ 3x. Doing so will allow search engines, like Google, to find your site and rank it accordingly.

2. Content Is King

All SEO experts know that search engines love fresh content. Which is why SEO experts recommend the creation of additional blogs and webpages, peppered with relevant keywords and back-linked to your original site. The more back-links you have leading to your homepage, the better your rankings will be. Again, quality is important. Google does not like sloppy filler content.

3. Mobilize Your SEO

The majority of consumers use their mobile device to search the web for products and services. Which is why experts recommend optimizing your mobile-friendly sites as well. Sites need to be written specifically for mobile devices, which takes additional time and money. Nevertheless, by neglecting the mobile web, you are losing one of the largest demographics.

4.  Pick a Relevant Domain Name

Though not technically SEO, domain names also play a massive role in determining your site’s relevance. Domain names that are similar to specific words and phrases people enter in searches are far more likely to show up in search results. In addition to investing in quality SEO content, you should invest in an acceptable domain name. Ideally, it should be one that is relevant to your company name or your industry.

 

2016-06-29T17:51:27+00:00