The Role of Storytelling in Branding 

Chris Sams, March 6, 2017

Branding is one of the important most aspects of any business, no matter the size. A brand is so much more than its logo and tagline. Strong branding tells a story about your business.

Storytelling is how humans connect with one another. That is why Facebook and other social networking sites are so popular—we want to hear other people’s stories. The same goes for businesses. When a customer chooses your company, they want to know who you are.

What Makes a Good Brand Story? 

The best stories are ones that are compelling and capture attention. They should be provocative and get your audience to think.

What are the Benefits of a Good Brand Story 

  • Provides a way for you to connect with customers
  • Helps position your company as a leader or expert in your field
  • It differentiates you from the competition
  • It makes your business memorable
  • Gives your brand life

Pointers for Brand Storytelling 

Make it Consistent

Your story should be compatible with the rest of your brand advertising. Don’t shy too far away from your core values. Otherwise, your customers will just be confused.

Be Honest

Transparency and honesty are important when it comes to branding. You can be creative, but your story needs to be truthful to your brand.

Make the Objective Clear 

If you want your customers to remember your story, it should have a clear purpose. What kind of message do you want to convey? How do you want your audience to react?

Give the Characters Personalities 

Brand stories are just that—stories. They do not promote your business; rather they tell your company’s story. Characters that have depth will help keep your audience engaged.

Storytelling is a great way to ensure that customers remember your business. Using the above tips can help you create stories that will do your brand justice.

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