The Power Of Video

Chris Sams, February 22, 2013

Unless you have been buried under a rock for the last year, you have no doubt seen and heard “Gangnam Style”.  For those of you who may not be familiar with this YouTube sensation, it is a Korean music video that hit YouTube in the fall of 2012.  Within weeks it had obtained 1 billion views, the first in YouTube history.

While most of YouTube’s videos do not get the same exposure it does make one reflect on the importance that video has in our culture.    According to recent studies, last year more than 100 million Americans watch video online everyday.   That is a 43% increase from the year before and it continues to grow.  That is a lot of eyeballs; imagine what it would mean for your business if you could capture a fraction of those views.

Many digital marketing firms are taking notice, and adjusting their strategies to include video marketing.   One of the key indicators of this trend is the result of a recent Forrester study that states marketing videos are 50 times more likely to appear on the first page of search results than comparable text page.  Clearly, video is making a ginormous impact on how businesses advertise.

For companies with no clear understanding of how video marketing works, the whole process can seem a bit overwhelming. This is where a digital marketing firm comes in handy. Their expertise will help your business harness the power of innovative and entertaining video.  Video is the best way to brand your business in a way that captures and engages your customers.    Posting a compelling video on YouTube is just the start.  By creating unique content you open your business up to a whole plethora of branding opportunities through sharing on social media outlets like Facebook, Pinterest and more!

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