The Impact of Video Marketing

TeamJEMSU, May 16, 2012

There is a new start up company with a very interesting value proposition – for just $1 a month, they will provide you with all of the shaving gear you need throughout the month, shipped right to your door. The company,, was started by CEO Michael Dubin to provide a more cost effective solution for people’s shaving needs.

While it seems that the market is dominated by major players like Bic® or Gillette®, Dubin is finding a niche in the market by providing high quality razors for just $1 a month. Recognizing the high cost of disposable razors, was able to find a way to import razors made in South Korea for a fraction of the cost of what Bic® or Gillette® charge for their products.

The business model of is interesting, but the most interesting thing about the company is its marketing and how quickly they have found success. Through a simple, catchy video that went viral almost overnight, the company now has the majority of their products on back-order and are flooded with new orders everyday. The video highlights the advantages of using their service and keeps the viewer’s attention with a humorous approach.

The video was posted on March 6, 2012 and now has over 4.5 million views. In a world of social media and viral campaigns becoming more and more powerful as a marketing strategy, video marketing has a huge impact.

If you are not doing any video marketing, take a note from and incorporate it into your marketing strategy right away.

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