Announcement: Analytics is your most powerful marketing tool. Sure you can drive traffic, you can even target your ideal customer. You can send emails, you can build a beautiful site. But bottom line is, if you are not tracking what all of that does on your website, then you are missing out, BIG TIME. But I am going to make a bold statement here.
So many sites are experiencing the resonating affects of Google’s latest update called Penguin. As frustrating and destructive to small businesses as Google’s algorithm updates can be, there are aspects of your website that might be causing it to lose rankings all on its own. This can be a shock to people who think that they are doing everything right with their site, but what
Google's Penguin update was the largest algorithm update in a very long time. It has had a devastating effect on small businesses that were pursuing gray to black hat SEO practices using spammy link development tactics. The update has caused enough mishap in the world of search engine marketing that an article was printed in the Wall Street Journal covering its dire effect on small
Many of you out there have a website that you hope to someday turn into a cash register, or at very least a small piggy bank. You may even spend a fair amount of time wondering, even pining about your content. You probably even ask yourself if there is enough? or is it written in such a way that the Google Gods will shine down
I'm sure many of you have heard the buzz around, well....I don't think anyone uses a water cooler anymore, but around your office anyway, while you were texting or surfing the web from your smart phone. So much talk about a strange flightless bird that appears to be wearing a wetsuit. I'm referring, of course to the penguin and our friends at Google's latest algorithm