As we all know, Google is constantly updating and changing the way we all search. They are constantly looking for ways to make our everyday searching, fast and effective. Their newest innovation, "hand written queries" is the capability to use your finger to write in a keywords or key phrase into the search box, instead of typing it in. This feature is only available for
Why Video Marketing? Since Google rolled out Google Universal Search (where the 1st SERP shows blended results from Google's news, video, images, local and book search engines) on their search engine results page in 2007, everyone has been implementing videos into their online marketing strategies. Another reason that people are doing video inclusion into their business branding is that Youtube, currently the web leader in
[youtube]http://www.youtube.com/watch?v=LR0fogiN3A8[/youtube] Troy and Chris discuss the importance of images in search and why you should optimize every image on your website.
So many sites are experiencing the resonating affects of Google’s latest update called Penguin. As frustrating and destructive to small businesses as Google’s algorithm updates can be, there are aspects of your website that might be causing it to lose rankings all on its own. This can be a shock to people who think that they are doing everything right with their site, but what
With all of the recent changes lately and the penalties from the Google Penguin update, one might feel as if the search industry is at war. It is a highly competitive industry and it seems to be changing a lot lately. Just yesterday, Google announced that it would be providing smarter search results with its new product, Knowledge Graph. The project has been worked on
Google Places Optimization is the new Search Engine Optimization! You have probably noticed Google's search results focus on local businesses much more then years past. Google has recently incorporated automatic location detection. If you live in San Diego, California and search for "divorce attorney", Google will automatically recognize your location and will display Google Places listings of divorce attorneys in or near San Diego. Google's algorithm now detects location and
In my experience advertising conversion rates follow a distinct order: - Re-marketing ads with a nice incentive convert the best. - Relevant Search Ads convert the 2nd best. - PPC Display / Banner Ads have the lowest conversion rate of the three. Search ads tend to be the focus of most pay per click campaigns because of the ease of setup and the higher conversion