Why Video Marketing? Since Google rolled out Google Universal Search (where the 1st SERP shows blended results from Google's news, video, images, local and book search engines) on their search engine results page in 2007, everyone has been implementing videos into their online marketing strategies. Another reason that people are doing video inclusion into their business branding is that Youtube, currently the web leader in
With all of the recent changes lately and the penalties from the Google Penguin update, one might feel as if the search industry is at war. It is a highly competitive industry and it seems to be changing a lot lately. Just yesterday, Google announced that it would be providing smarter search results with its new product, Knowledge Graph. The project has been worked on
You probably are pretty aware of who your customers are but how well do you know them? Do you understand what they want from your company as well as what they need? One of the newest social networking websites, Pintrest, is making it possible for your business to obtain more information about your customers quickly and effectively. This is mostly because of the way
Approximately six months ago, Google began testing a new place for search results that they are referring to called “Sources.” You might be wondering where these extended search results will appear. Picture the Google search results page. To the right side where ads typically appear you might begin to notice Google is once again testing the placement of additional search results and information here.