Digital marketing channels have grown immensely in the past few years and followed a variety of trends. But if there's one direction those trends will continue to follow in 2016, it's a direction that leads to a more personal experience for the user. That means marketers have to meet continue to meet consumers on consumer's terms. Here are some digital marketing trends to watch in 2016: 1.
One of the drawbacks of digital marketing is the fact that many marketers seek instant results. They want to build up their brand and become a leader within their industry as soon as possible. This urgency can betray the long-term success that digital marketing should be used for, resulting in mistakes that end up hurting your revenue targets. The following are five common digital marketing mistakes that
SEO is an investment. It can be an expensive one, but the return can reap even greater financial rewards. At times it might be tempting to go with the company offering you a cheap package that promises to get you ranked first on Google the next day. In the long run going with one of these “fly by night” operations can end up costing you
Over the past two decades the Internet has revolutionized the way people consume products and services throughout the world. Gone are the days of flipping through the yellow pages for a plumber. Now you just go straight to your computer and voila you have hundreds of qualified plumbers at your service. With so much competition out there how do businesses stay ahead of the curve?