Re-marketing is the Best Reason to do Display Advertising

2012-05-16T00:05:04+00:00

In my experience advertising conversion rates follow a distinct order: - Re-marketing ads with a nice incentive convert the best. - Relevant Search Ads convert the 2nd best. - PPC Display / Banner Ads have the lowest conversion rate of the three. Search ads tend to be the focus of most pay per click campaigns because of the ease of setup and the higher conversion

Re-marketing is the Best Reason to do Display Advertising 2012-05-16T00:05:04+00:00

A Few Suggestions for Breaking Out Your Adwords Campaigns

2012-04-14T22:54:52+00:00

[youtube]http://www.youtube.com/watch?v=1Y1gebbxaHE&context=C4d7b681ADvjVQa1PpcFN7bToHTlvf0mk_iR7GV-LsyGRJ_i2ceik=[/youtube] On the JEMSU™ Red Couch Video Series we discuss alot about how to properly structure your adwords campaigns.  In this video we discuss a few ideas / ways to breakout your campaigns.  In particular, we discuss breaking your campaigns out by device type - mobile, tablet and desktop.  Its always a good idea to break your campaigns about by device type because the conversion

A Few Suggestions for Breaking Out Your Adwords Campaigns 2012-04-14T22:54:52+00:00