[youtube]http://www.youtube.com/watch?v=1Y1gebbxaHE&context=C4d7b681ADvjVQa1PpcFN7bToHTlvf0mk_iR7GV-LsyGRJ_i2ceik=[/youtube] On the JEMSU™ Red Couch Video Series we discuss alot about how to properly structure your adwords campaigns. In this video we discuss a few ideas / ways to breakout your campaigns. In particular, we discuss breaking your campaigns out by device type - mobile, tablet and desktop. Its always a good idea to break your campaigns about by device type because the conversion
[youtube]http://www.youtube.com/watch?v=9JVpcMeSwwI&context=C44c0de0ADvjVQa1PpcFN7bToHTlvf0qh5EdN-SgbSKTDeQvvmOOE=[/youtube] A short video discussing the benefits of breaking your adwords campaigns out by Geographical location. Geo targeting is a campaign level setting, so if you intent to target specific locations you need to create a campaigns for each location.