Well, we finally did it. After studying several test guides and spending countless hours in the quiet JEMSU™ conference rooms, we are now an official Google AdWords Qualified partner for Search and Display advertising. So what does this mean, for us and for you? The short version is that we are certified by Google to manage accounts for clients. To get this certification, firms have
[youtube]http://www.youtube.com/watch?v=1Y1gebbxaHE&context=C4d7b681ADvjVQa1PpcFN7bToHTlvf0mk_iR7GV-LsyGRJ_i2ceik=[/youtube] On the JEMSU™ Red Couch Video Series we discuss alot about how to properly structure your adwords campaigns. In this video we discuss a few ideas / ways to breakout your campaigns. In particular, we discuss breaking your campaigns out by device type - mobile, tablet and desktop. Its always a good idea to break your campaigns about by device type because the conversion
[youtube]http://www.youtube.com/watch?v=9JVpcMeSwwI&context=C44c0de0ADvjVQa1PpcFN7bToHTlvf0qh5EdN-SgbSKTDeQvvmOOE=[/youtube] A short video discussing the benefits of breaking your adwords campaigns out by Geographical location. Geo targeting is a campaign level setting, so if you intent to target specific locations you need to create a campaigns for each location.