Evergreen, or static, content is important for long-term relevance and your brand’s overall tone. Creating evergreen content allows you to set a precedent for how your brand should be perceived. While improving your brand’s digital persona, you are providing your site with timeless content that can be forever shared, only extending your brand’s online presence.
This content can also be incredibly helpful for readers, creating a sense of trust. As this content ages, more traffic is driven to the site, making your site a hub for information relevant to your industry.
All the while, you’re able to provide relevant, keyword-laced copy on your website which search engines recognize and deem their trust.