In light of the Panda and Penguin algorithm updates from Google and how much they have been in search engine news lately, it is important for us to report on what is going on. Google’s Matt Cutts posted a video yesterday about the update and spammy link building. As you may recall, the reason for the algorithm update was to eliminate sites that allowed for spam filled link development from individual people or SEO firms (in some cases). Google recognized this as an unfair tactic from SEO companies and decided to penalize them for it. Now, the company has taken it a step further.
Matt Cutts has stated that Google would like you to point out if your competitors are using black hat link development. The Penguin update was put in place to eliminate this kind of link development, but it is certainly not a catch all kind of update. If you feel you have been unfairly penalized and your competitors have not, Google wants to know. When an algorithm update does not wipe out spam links, Google handles spam reports on a case by case analysis. The company wants you to report spam so you have a fair chance in the market and so they can keep their search engine results pages as relevant as possible. Check out the video below and give us a call if you have any questions.