Let’s start with… very important. Think of your websites structure a lot like a book, this is an analogy that I use often when describing to small business owners the basic fundamentals of SEO.
Every book as a Title and the title is typically descriptive of what the book is going to be about. For an example, Search Engine Optimization for Dummies is obviously a book about Search Engine Optimization. If your a roofer in Denver be sure to let the search engines know this by titling your website appropriately.
More SEO tips to come!