Search engine optimization is no longer about simply ranking for keywords on a search engine page. There are so many more factors to consider than word choice and keyword planning. 2018 promises to bring even more innovation. Here are three major SEO predictions for the new year. 1. Featured snippets and rich snippets will be more important than ever Featured snippets are the little boxes
While many businesses struggle with where to dedicate their digital marketing dollars, few consider the sensible option to work with both organic search engine optimization and pay-per-click advertising. SEO attracts top-funnel consumer targets while PPC gets the ones that are ready to buy. From a data standpoint, working with both PPC and SEO can help you choose how to structure your marketing campaigns according to
It feels like the search engine optimization world changes every time Google makes an announcement. SEO blogs and forums fill up with people panicking about their rankings on a daily basis. That's why, when you want to put together a long-term strategy to build up your company's search engine position, you should pay more attention to the SEO fundamentals that never change. Quality Content Google
If you're plugged into technology today, there's a good chance you know what search engine optimization (SEO) is and why any company that wants to get discovered on the internet should use it. But you may not realize the importance of optimizing your pages for search today. Discover why every business should be paying attention to SEO, and what benefits it brings. It Helps You
Most people who work on the web understand the importance of ranking highly in search engines. But for many, SEO can feel confusing, and this may intimidate you. So, here are five simple tips to help you run an SEO campaign that will generate more leads for your website. 1. Carefully Choose Your Title Tag The title tag you select plays a vital role in
Does your business serve a local market? If so, then you can benefit from local search engine optimization or SEO. SEO is one of the best ways to increase visibility on the internet. The problem is that standard SEO can be expensive for small business that has a limited budget. And with so much competition it can take months of SEO for a small business
Those in charge of a small business will find it prudent to tap into the expertise of a well-established SEO firm. Attempting to conduct a comprehensive SEO campaign on your own will prove to be time-consuming and inefficient. This is one of those niche areas of business marketing that is best left to the professionals.Here are 10 reasons why you need to hire the experts.