Search Engines Are Getting Smarter

Chris Sams, May 17, 2012

With all of the recent changes lately and the penalties from the Google Penguin update, one might feel as if the search industry is at war. It is a highly competitive industry and it seems to be changing a lot lately.

Just yesterday, Google announced that it would be providing smarter search results with its new product, Knowledge Graph. The project has been worked on for the last two years and it is built on a database of 500 million real world things that are all connected with one another to present the smartest search results. According to, Knowledge Graph will provide answers, not just links.

Google may be busy penalizing SEO firms for spammy link development tactics through the Panda and Penguin updates, but this is the largest change to the Google search process in years.

Microsoft also just launched a major change to its search engine, Bing. The change, dubbed as sidebar, integrates information from all of the user’s social networks and places it in a shadowed sidebar of the search results. The information in the sidebar is heavily integrated into the user’s query and is supposed to produce smarter search results. It is not as major of a change as Google’s Knowledge Graph, but it is important to note the fact that search engines are striving to get smarter.

From all of the recent changes, we can definitely say search engines are competing with one another to provide the best results for the user. As time goes on, things are just going to get more and more competitive.

So, what does this mean to you as a business?

As search engines continue to get smarter and provide better results, you have to make sure you are constantly monitoring the process and trying to pinpoint exactly what data search engines are retrieving. From there, it is all about constant optimization and making sure you are climbing to the top of the results.

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