5 Reasons You Can’t Overlook the Power of Pay Per Click

There are so many ways to use the Internet to market your company today from social media profiles to high-quality blogs to email newsletters and more. One of the most effective types of online marketing currently is the pay per click (or PPC) ad. When a company uses pay-per-click ads, they only pay for an ad when that ad is actually clicked on. This means that it's

5 Reasons You Can’t Overlook the Power of Pay Per Click

Before You Launch Your PPC Campaign: What You Need to Know

As with any business or marketing plan, setting up a checklist before launching a PPC campaign for your business is essential for getting the best value and results. Whether this is your very first PPC campaign or one of the hundreds, setting up a few actionable goals and milestones, in the beginning, will help to reach your targets. Designing an Effective PPC Campaign While it's not rocket

Before You Launch Your PPC Campaign: What You Need to Know

7 Essential Way to Improve Your PPC Landing Pages

Did you know that 70% of mobile searchers call a business directly from Google Search?  With such a large percentage of people utilizing Google to find a range of products and services it is vital for businesses to utilize this powerful platform.  One of the most effective way for businesses to utilize this platform is by investing in PPC (pay per click) advertising. PPC advertising has

7 Essential Way to Improve Your PPC Landing Pages

What is PPC Marketing?

[fullwidth background_color="" background_image="https://www.jemsu.com/wp-content/uploads/2016/01/shutterstock_2277728651.jpg" background_parallax="fixed" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="left top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="100px" padding_bottom="100px" padding_left="20" padding_right="20" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="" id=""][title size="1" content_align="left" style_type="default" sep_color="" class="" id=""]What is PPC Management and Why Do You Need It?[/title][/fullwidth][separator style_type="none" top_margin="20" bottom_margin="20" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""] When it comes to

What is PPC Marketing?

6 Ways to Improve Your Remarketing Ads

Remarketing (or retargeting) is an effective and budget-friendly way to reach customers who have visited your website before. Yet often, the strategy for remarketing campaigns can take a backseat to that of pricier search pay-per-click ads. Take just a few minutes each week and look at your campaign analytics and tweak your ads to improve their importance. How, you ask? Here are 6 ideas that will turn an average remarketing ad

6 Ways to Improve Your Remarketing Ads

Updates To The MCC

My Client Center (MCC)  is a powerful tool for monitoring and managing multiple accounts. It helps you save time and provides more visibility into the account's performance. For Example, it gives you a better understanding when you can use it for cross-account campaign management, reporting tools, and with improved account navigation. the new advanced select tool allows you to paste ads or keywords across a

Updates To The MCC

Top 10 Reasons to Increase Your PPC Budget

In the first quarter, it’s important to revisit the topic of budget, and set it at an appropriate amount for the year.   For many, an increase in budget is exactly what is necessary. There are many reasons to recommend increasing a PPC budget. Some are no brainers and others are a calculated risk. We’ve gathered our top 10 reasons to increase budget, for overall

Top 10 Reasons to Increase Your PPC Budget

How Paid Search Affects SEO

Though you may be aware that AdWords and other Paid Search avenues do not directly affect SEO, you may be unaware that there are many indirect advantages. In the areas of visibility, rankings, data, and other opportunities, it is obvious to us that Paid Search is a viable portion of any online marketing strategy. Visibility PPC creates strong branding when paired with SEO. Having your

How Paid Search Affects SEO

Negative Keywords: The Often Overlooked Step

Are you getting triggered impressions on non-relevant searches? Do you have keyword that when put in a particular sentence create an undesirable impression? Would you like to save money on irrelevant clicks that don't convert, while increasing your click-through-rate (CTR) and your ad rank? Then it is now time you consider creating a negative keyword list. Many products and services share keywords between industries. In

Negative Keywords: The Often Overlooked Step
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