When you need instant results, PPC (or pay-per-click) advertising is often an effective solution. According to the Google Economic Impact report, 97% of Internet users search for local products and services online. The quickest way to capture this audience for your business is through paid advertising.
PPC can be a powerful and cost-effective tool when used properly in a holistic online marketing approach. JEMSU offers a wide range of professional paid advertising services. Our experts have managed tens of millions of dollars in advertising spend and have reduced the average cost per client acquisition for hundreds of clients. We have more than a dozen employees who are Google AdWords Certified, and we’re an Official Premier Google Partner. This means we have inside access to all of Google’s tools and training — we even have our own Google reps who come visit us in Denver and ensure we’re the sharpest PPC masters around.
We’ll Audit Your Current PPC Account
We find wasted dollars and missed opportunities in 97% of our audits.
WHAT IS PPC?
Pay-per-click advertising is a marketing technique in which an advertiser pays the publisher for every click on an advertisement. The largest and most common of these publisher networks is Google AdWords. At JEMSU, our PPC managers analyze, design and fine-tune campaigns that can reduce your average cost-per-click (CPC), increase conversions and significantly reduce wasted spend significantly.
At JEMSU, our PPC managers also are experts at re-marketing. This form of advertising campaign allows us to show display ads to customers who have already visited your site. This method of pay-per-click advertising is incredibly effective because the audience has already shown interest in your business.
This powerful advertising technique is a brilliant visual way to promote your business online. Advanced targeting techniques allow us to only show your ads on websites that are relevant to your business. Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. (Specific Media, 2008)
YouTube is the second largest search engine in the world. Billions of videos are watched everyday online. JEMSU™ specializes in producing and promoting videos. We can show your videos before people watch a related video on YouTube as well as promote your video during a search for related content.
ARE YOU GETTING THE MOST OUT OF YOUR AD SPEND?
Find out with a free AdWords campaign audit today! Our AdWords-Certified team will identify your account’s strengths, weaknesses and opportunities for growth. Our audit includes:
Account Structure Review
How your campaigns are built can make or break how swiftly your campaigns can be optimized. Our team will review your current structure to ensure there is no overlap in keyword targeting, and that you have the ideal approach for you goals.
Identification of Unqualified Clicks
Whether it’s a keyword approach, location targeting or a campaign setting, our team quickly identifies the campaign elements that are wasting your precious budget. We will help you stop targeting visitors who are disinterested in your business and demonstrate how our approach will increase your conversions immediately!
Ad Text Analysis
Do your PPC ads deliver? Whether it’s headlines, ad structure or calls to action, we can let you know where your ad text could be working harder to get customers to click. Are you using all the available services to boost your ad visIbility including:
- Click-to-Call extensions
- Callout extensions
- Sitelink extensions
- Location extensions
- Review Extensions
Conversion & Analytics Analysis
How do you know if your AdWords campaign is resulting in ROI? Whether it’s a contact form submission or a phone call, time on site or video views, we will review your account for current conversions and make recommendations on how to get more.
Landing Page Analysis
Your landing page is a customer’s first impression of your business. We give valuable insight into how you can guide your traffic to convert. Landing pages are also a large part of how Google assesses your campaign, and thus how much you pay for each and every click.