Email marketing works. It is as simple as that. Almost 60 % of B2B marketers say that email is the channel that generates the most revenue, and email subscribers are three times more likely to share content on social media compared to leads from other channels. It might surprise you that you can top these stats by personalizing your mass emails. Customers don’t want a one-size-fits-all email these days. They want something that speaks to them.
What is a personalized mass email?
In its most basic form, a personalized mass email is one that differs from customer to customer. This could be as simple as including the recipient’s first name so, “Hi there!” becomes “Hi, Amy!”. However, email marketers are creating new and innovative strategies to increase the open-rate of the email campaigns. By personalizing your mass emails, marketers are able to create emails that are targeted to appeal to more customers.
But do personalized mass emails really work?
Yes! Three-quarters of marketers say that personalization increases customer engagement, and personalization improves sales by an average of 20%. The opening and click-through rate for emails is also much higher when they’re personalized; so you make more of an impact on your customers every time you put personalization in place. When your customers are regularly reading your emails and clicking through to your website, they’ll remember your brand and build a bond of loyalty to you that really counts. Increasing brand loyalty is a benefit of personalized mass emails that too many companies forget about.
And why does data collection matter?
Well, data collection allows you to effectively personalize the emails you’re sending. Personalization proves to your audience that your organization is going above and beyond the simple email list that could have been purchased from other outlets. The more data you can collect on the customer —their name, age, location, their purchasing history, etc.—the more specific you can be.
Personalized mass emails can make a huge impact, and data collection makes this personalization possible. If you want to benefit from the higher click-through rates, warmer customer feedback, and increased sales, you need to get on the personalization train. Get in touch with JEMSU today if you’re interested in finding out more about collecting data and sending personalized mass emails to your customers.