Optimizing You Paid Ads

Chris Sams, March 5, 2012

It is a known fact around the SEO world, that it is very important to be testing several aspects of your website’s ads on a regular basis.  It is known that most successful companies will run approximately thirty tests per month in order to stay on top of any problems and to know where they stand in reaching visitors.  So are you testing your site and ads enough times?

If you are unaware of how SEO works it might be a great idea to hire a local SEO company who can determine what will be best for your company and how often you can test you ads.  Testing and optimizing your ads can be done in several easy ways once you are aware of them.  So how do you know what to test for? Ads are very concise pieces of advertisements.  They usually consist of 90 to 130 characters.  They have a headline that is preceded by a keyword.  There are verbs and adjectives that convey emotion as well as describe the product or service in order to get people interested.  Proper punctuation, capitalization, an amount of value, and telling people to “Act Now!” are also important characteristics you want to make sure are in there.  Lastly, there should be you website’s URL, in proper format so people can instantly be taken to your website.  You want to make sure that you are varying your ads as well.  Having the exact same ad placed all over the Internet is not very effective.  You want to make sure you cover a wide range of offers and ways to appeal to people so that you get more people interested.

If you are interested in making sure your website’s ads are up to par, check these characteristics and make sure they are all taken care of properly.  Also, be sure to take advantage of all the other aspects of marketing that can benefit your site such as video marketing and mobile optimization.

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