What is the main goal of your website? What do you ultimately want a visitor to do when they land on your site? Are you giving them clear instructions?
When someone lands on your homepage, if they don’t like what they see, they bounce. Google takes note of your bounce rate too, so it can have a negative impact on your search engine rankings. But far more than just being pretty to look at, you want your site to convert. If your goal is to have people fill out your contact form, make it clear. If your goal is to have them buy sale items from your shop, draw attention to that above all else.
At JEMSU™, we offer website conversion optimization services. We recently implemented these changes for Core Contractors, and it has had a great impact on the number of form submissions they receive. A few of the key strategies are outlined below.
Contact us today to see how we can help you improve your site’s conversion.