Is Content Really the Key to a Businesses’ Success?

TeamJEMSU, August 17, 2016

It is true that content is vital, but it takes more than just content to reach your target audience.

Content is the development and publication of original content, such as articles, blogs, infographics, web page copy, podcasts and videos. Back in 1996, Bill Gates said that “Content is King” and he was right. According to Entrepreneur, over 300 million people read blogs each month.  Content helps improve a brand’s visibility, generate lead and highlight a company’s worth. Using content is a cost-effective way of driving sales, bringing in leads, and boosting brand awareness.

Content is one of the most important tools that a business has to reach customers, but just having a blog is not enough. Your article must be something that potential clients want to share with their friends and family on Twitter or Facebook. It has to create an emotional connection with readers. Content that is meaningful will resonate with your clients and make them want to learn more about your company. On the other hand, poor-quality content reduces customer loyalty. When your customers find information that is not factual, it leads them to think that your business is not trustworthy. Bad spelling indicates to your clients that you do not pay attention to detail.  Promotional videos that are poorly edited say that you can’t overcome challenges. Good content tells your clients that you are an expert in your particular area. This build trust in your brand and helps develop loyalty. Here are some tips and hints to help you develop great content.

High-quality Videos

Video content is becoming one of the most important ways to reach customers. Without great video, your business is losing an opportunity to engage clients. You can use video content to engage customers with a compelling story. Videos are also a great way to provide helpful advice or information about your company or services. Your videos should be impactful and creative. If you do not have the skills to produce such a video, utilize a company that specializes in creating video content. They will have the expertise and tools needed to create high-quality, meaningful videos.

Impactful Website Copy

Your website is likely the first place that customers will go when they want to know more about your company or service. Therefore, it is a must that your website engages your clients and communicates your core values and messages.

Create Share-Worthy Infographics

An infographic is an extremely fast way of delivering information. These are among the most engaging types of content in social media and are shared more than any other form of content. Captivating infographics are great at bringing in new traffic.  In order for your infographic to captivate, it must have creative content.

While content is still the king, it is important that content is both engaging and interesting to your audience. Following the above tips can help you create content that your clients will want to read and share.

Stay tuned to JEMSU for more helpful tips and industry news.

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