How to Synchronize Your Marketing Strategies

Chris Sams, January 4, 2016

[fullwidth background_color=”” background_image=”” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”100px” padding_bottom=”100px” padding_left=”20″ padding_right=”20″ hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][title size=”1″ content_align=”left” style_type=”default” sep_color=”” class=”” id=””]How to Synchronize Your Marketing Strategies[/title][/fullwidth][separator style_type=”none” top_margin=”20″ bottom_margin=”20″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

When it comes to inbound marketing strategies, one of the biggest mistakes that businesses make is to treat these strategies as being separate from each other. For example, they’ll focus on blogging, SEO (search engine optimization) and link building without understanding how these inbound marketing strategies can influence and complement each other if properly implemented.


Content is king, as they say, and the blog is the vessel for your content. For your blog to be effective, you’ll need to regularly post content that provides value to your company’s target audience. However, as important as good content is, your blog won’t perform if it’s not being read. This is where SEO and linking come in.

Optimizing your blog for SEO will help make it easier for Google to index and rank your blog content. This is done by using relevant and unique keywords throughout your body content, H1 and H2 tags, meta descriptions, image ALT attributes and the anchor text for your links. In fact, it’s your linking strategy that will help to boost the ranking of your blog on Google and other search engines. Earning back links from high quality websites provides Google with a signal that your blog is of high quality.


Optimizing your website for SEO is a must if you want to boost the exposure of your company and bring in more potential leads. The way that it works is that Google sends out bots throughout the web to crawl through websites in order to index and rank content. It’s your keywords that Google picks up on in order to identify what your website is about and to rank it appropriately. When someone does a search on their search engine using the keywords you’ve used, your website will show up on their search results page.

Since Google’s goal is to provide its users with the best and most relevant content to their search queries, it takes into account not just how well your site is optimized, but other factors as well, such PageRankings and link juice (which is obtained via external and internal links). As such, your SEO strategy is going to be way more effective when augmented by your blogging and linking strategies.


Building back links is an effective way to improve brand exposure and bring in more web traffic. You can do this by earning links from other reputable websites as well as submitting your website information to local directories. Having a blog makes earning links easier since other websites will actually have something of value that’s worth linking to. Additionally, you should make sure that back links are optimized for SEO with the use of keywords in their anchor text, making it easier for Google to identify the context of the links, which in turn will increase the chances of boosting the search engine ranking of your site.

As you can see, inbound marketing strategies such as blogging, SEO and linking are much more effective when used to complement one another.

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