The holiday slump is a time that every sales team dreads: that torrid time when sales seemingly tank after soaring high in the pre-holiday season. Luckily, there’s plenty of ways to combat the time of year when sales seem to slide.
Stand Out in the Crowd
Right now, everyone is doing exactly what you’re doing: spreading messages of their products to the world in hopes to beat the holiday slump. What you don’t want to do is exactly what everyone else is doing.
This is the time to pull a “Miracle on 34th Street.”
In the famed movie, the Santa at Macy’s inadvertently began drawing huge crowds to the 34th Street department store when he began recommending customers shop at Macy’s competitor’s store instead.
If you have a trick up your sleeve that you’ve been waiting to try, now is the time to give it a shot.
One thing you shouldn’t switch up is anything that is consistently working for your sales strategy. In fact, you should amp up your efforts during the holiday slump. Analyze what has worked well for you in the past, and use it to leverage your future sales.
Keep it Simple
Everyone else in the market is trying to outshine and outsmart the competition. Sometimes marketing strategies during this time of year can feel a little like candy coated with coffee. Over-amplified sales techniques can often feel like white noise during the holidays.
Instead of employing all the bells and whistles to catch your customers’ eye, dial it back a bit. Give it to them straight, and they’ll appreciate your honesty, integrity, and simplicity.
Prepare for the Future
Your basic instinct is to keep the sales party flying high throughout the holidays. You probably abhor the idea of a slump at all. Why can’t the sales keep climbing till the end of the season?
Sometimes you need to know when to hold ‘em and know when to fold ‘em. The holiday slump doesn’t need to be negative. In fact, this time of year can be a great time to begin preparing for next year’s sales strategy and goals.