How To Create Compelling Video

Chris Sams, May 12, 2015

images-3According to a study conducted by Cisco  in January 2014,  experts predict that nearly 69% of all internet traffic will be video related by 2017.  That is an astounding number, and businesses are taking note. By investing in video marketing, business of all sizes will be able to utilize video to help attract, retain and engage with their customers in a whole new way.   Thankfully, technological advances have made creating video that much more convenient.   However, it is important to remember that quality video content will be what sets you apart from the competition.  Below are some tips to help ensure your video will blow the competition out of the water.

Tip 1.  Production Value- It matters.

From lighting to sound, it is important to note that production value is what separates the novices from the pros.  Think about where your video is taking place, who will be watching it. Video is a visual medium and as such it is vital to create a product that is visually compelling.  Invest in lighting and sound equipment as these two elements will easily transform the look and feel of your video.

Tip 2. Audience

Understand who your audience is.  By having a clear understanding of who your audience is and what they want from you will help you create a video that will capture their attention and more importantly share it with others.  Be crystal clear on who your target demographic is a tailor your video content to them specifically.

Tip 3.  Leave it to the professionals

If you can afford it, hiring professionals is the way to go.  Professionals have the knowledge and creative insight that is required to create compelling and quality content.

Tip 4.  Tell a compelling story

We are a culture of storytellers and it is what connects us all.  Before creating your video think about what story is important to tell.  Whether it is how your business began, or how you have helped the community in crisis,  think about stories that inspire, inform and entertain.


For more tips, or to create a video that will wow, give the video marketing experts at JEMSU a call today!

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