When it comes to Search Engine Optimization or SEO, the most important factor to take into consideration is keyword selection. There are many theories on how to find the keywords that will bring you the highest rankings and the most return on investment, but the truth is, you have to find the keywords that will bring the best long lasting results, by finding the perfect balance between the two. Most companies, make the common mistake of going after several keywords at once, which rarely produces results, due to the fact that they do not have the resources to perform all the work required to rank for all. Others simply go after a brand name or specific title and leave a lot uncovered ground for products and services. My advice is that you find the balance between the products or services give you the most profit and the keywords with the highest search volume. This strategy will allow you to target and rank your site on keywords that will expose you to potential clients, and who knows? Maybe they will come to your website for a product or service and end up buying more! The success of your Denver SEO campaign depends on your keywords.