Google’s Penguin update was the largest algorithm update in a very long time. It has had a devastating effect on small businesses that were pursuing gray to black hat SEO practices using spammy link development tactics. The update has caused enough mishap in the world of search engine marketing that an article was printed in the Wall Street Journal covering its dire effect on small businesses. In the article, As Google Tweaks Searches, Some Get Lost in the Web, a few different businesses tell their story about being penalized by the Google update. One business owner has already seen a steady decline in sales resulting from a dramatic decline in visibility. Where the small business would normally see about $68,000 a month in sales, it now it is projecting to only do $25,000 this month. The business owner claims that he is responsible for buying hundreds of links to his site and now believes that is the reason why he has a 96% decline of traffic.
There are several things the Penguin update has taken into consideration, but the specifics are not detailed from Google. In doing a bit of research, we were able to find a quick way to see if sites had been penalized by the update. While it is not an official tip from Google or any representative of the search engine, it is a very interesting one.
By simply adding “-amazon.com” to your search query, you will be able to determine if your site was penalized by the update. This trick will show Google results previous to the update and allow you to see if you are in trouble.
So, what should you do if you find out that you are in trouble? Call us!