We have all heard the phrase “content is king”. This is especially true in the realm of digital marketing and SEO. It is for that very reason that every company include high quality content on their website and creating quality content consistently can be incredibly difficult. There are three main issues that companies come across in the process of creating relevant, high-quality content. The first, the in house person in charge of creating your SEO-friendly content is not a strong writer and does not fully understand how to write for SEO purposes. The second, the person in charge is well versed in SEO practices but does not understand how to translate that knowledge to reach your niche market online. The third issue is that it is not cost effective to have an in house team work on the SEO content writing.
Because these are common problems many businesses seek outside assistance when it comes to SEO copywriting. Once a business has decided to hire a company to write for them it becomes about finding the best writer for their needs. Luckily, there are some key tips to find the best addition to your digital marking team.
Tip 1. Define Your Budget.
“You get what you pay for” is an old adage that rings true in every facet of copywriting. Google and other search engines can understand when copy is hard to read, nonsensical,and irrelevant, which means you need to be sure that the content written is well concieved. It is important to look at your budget realistically. You have to be willing to put down the cash to ensure you have quality, well researched SEO copy.
Tip 2. Find Clarity
Next you will want to create a content plan that the copywriter can follow. You will want to clearly state what your goals, market segments , keywords that define your niche market and give the copywriter a clear understanding of what is expected.
Tip 3. Do your research.
Before you hire a writer or even a team of writers do your due dilligence. Ask for writing samples, get references, or research their online footprint, blogs, and websites to determine their level of expertise and whether or not they would be a good match for your needs.
Tip 4. Be willing to test writers out.
It is not a bad idea to work with writers on a trial basis. Do a quick quality assessment before and after a new SEO copywriting campaign and make adjustments when neccessary. You can also ask for the writers to submit a sample that reflects your exact needs. It is a great way to see if the writer understands your niche, without wasting time and money.
Tip 5. Get Reports
Make sure that all the writers are able to communicate and report you on a regular basis, this will allow you to track how the campaign is faring and whether you need to adjust the campaign.