How Can Scarcity Yield Conversions?

2019-05-15T04:44:42+00:00

Imagine you’re browsing through Amazon for your favorite product. You’re deciding if you should purchase the product or not when you see a message underneath the listing that reads ‘Only 1 left in stock’. What do you think happens next? You immediately click on the ‘Buy Now’ option, make the payment and purchase the product. This is the impact scarcity has on consumer psyche. By

How Can Scarcity Yield Conversions? 2019-05-15T04:44:42+00:00

Heat Maps: Why You Should Use Them?

2019-05-15T04:44:55+00:00

A website owner’s number one priority is to identify which pages are popular with his visitors and why. Understanding how a website visitor navigates the site and why he chose the path he did allows website owners and administrators to optimize the site for improved user experience and performance efficiency and effectiveness. This is where a heat map helps. 5 reasons to implement heat mapping

Heat Maps: Why You Should Use Them? 2019-05-15T04:44:55+00:00

Essential Elements of Testing

2019-05-15T04:45:17+00:00

When it comes to measuring a website's effectiveness there’s one testing methodology that consistently delivers actionable intelligence. A/B testing is a testing structure used to measure outcomes of the changing of a specific element. The beauty of this testing method is its simplicity.  When setting up a test you must first identify what element will be altered for comparison. Isolating different variants for comparison is

Essential Elements of Testing 2019-05-15T04:45:17+00:00

Facebook Ads: Which One is for You?

2019-05-15T04:45:42+00:00

93% of marketers actively use Facebook ads as part of their marketing campaigns, as they generate extremely high revenues for the business. But, with so many types of advertisements available making the right choice can be confusing. Your ultimate guide to choosing the right Facebook ad Here is a list of the various Facebook advertisements and when to choose them:  Video ads You post a

Facebook Ads: Which One is for You? 2019-05-15T04:45:42+00:00

2017: A Year In The Life Of JEMSU

2019-05-15T04:46:09+00:00

Ahhhh, nothing like the sound of phones ringing off the hook, the smell of fires being put out, and the feeling of mass panic as we finish off some 2017 marketing budgets here at JEMSU. 2018 should be an excellent year for us, but we’re most excited to reflect on our crazy year that was 2017. Growth in Size Where do we begin? Our goal

2017: A Year In The Life Of JEMSU 2019-05-15T04:46:09+00:00

Preparing for your 2018 Marketing Efforts

2019-05-15T04:46:20+00:00

The new year is right around the corner, making it time to develop your 2018 marketing strategy. Review what went right and wrong during this period, as well as new trends. Start With a 2017 Marketing Audit You can't improve until you know exactly where you stand with your marketing strategy. Ideally, you're using solutions that include analytics and data collection. Review this information and

Preparing for your 2018 Marketing Efforts 2019-05-15T04:46:20+00:00

SEO Predictions for 2018

2019-05-15T04:46:34+00:00

Search engine optimization is no longer about simply ranking for keywords on a search engine page. There are so many more factors to consider than word choice and keyword planning. 2018 promises to bring even more innovation. Here are three major SEO predictions for the new year. 1. Featured snippets and rich snippets will be more important than ever Featured snippets are the little boxes

SEO Predictions for 2018 2019-05-15T04:46:34+00:00
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