Nurturing Leads With Automated Emails

2018-05-16T17:16:28+00:00

When we talk about nurturing leads, we are really talking about gaining trust. Lead nurturing is the process of connecting with potential customers and making them want to buy from you. When we are making a purchase, we rarely pick up an unknown item and head straight to the checkout. Instead, we ask friends for a recommendation. We read the packaging. We look up the

Nurturing Leads With Automated Emails 2018-05-16T17:16:28+00:00

Personalized Mass Emails and Data Collection Matter – Here’s Why

2018-05-16T17:16:38+00:00

Email marketing works. It is as simple as that. Almost 60 % of B2B marketers say that email is the channel that generates the most revenue, and email subscribers are three times more likely to share content on social media compared to leads from other channels. It might surprise you that you can top these stats by personalizing your mass emails. Customers don't want a

Personalized Mass Emails and Data Collection Matter – Here’s Why 2018-05-16T17:16:38+00:00

How Can Scarcity Yield Conversions?

2018-05-04T07:19:11+00:00

Imagine you’re browsing through Amazon for your favorite product. You’re deciding if you should purchase the product or not when you see a message underneath the listing that reads ‘Only 1 left in stock’. What do you think happens next? You immediately click on the ‘Buy Now’ option, make the payment and purchase the product. This is the impact scarcity has on consumer psyche. By

How Can Scarcity Yield Conversions? 2018-05-04T07:19:11+00:00

Heat Maps: Why You Should Use Them?

2018-05-04T07:17:43+00:00

A website owner’s number one priority is to identify which pages are popular with his visitors and why. Understanding how a website visitor navigates the site and why he chose the path he did allows website owners and administrators to optimize the site for improved user experience and performance efficiency and effectiveness. This is where a heat map helps. 5 reasons to implement heat mapping

Heat Maps: Why You Should Use Them? 2018-05-04T07:17:43+00:00

Keys to Writing a Clickable Title

2018-05-04T07:14:51+00:00

Boring titles are invitations for readers to skip your article and move on to the next. This is why it’s extremely important to create titles that are eye-catching and clickable. 7 easy ways to write entertaining blog titles Sound like your audience If you’ve ever visited a website like Cosmo, you’ll definitely have come across the “What no one tells you about…..” titles. These titles

Keys to Writing a Clickable Title 2018-05-04T07:14:51+00:00

Essential Elements of Testing

2018-05-04T07:10:06+00:00

When it comes to measuring a website's effectiveness there’s one testing methodology that consistently delivers actionable intelligence. A/B testing is a testing structure used to measure outcomes of the changing of a specific element. The beauty of this testing method is its simplicity.  When setting up a test you must first identify what element will be altered for comparison. Isolating different variants for comparison is

Essential Elements of Testing 2018-05-04T07:10:06+00:00

New Social Media Algorithm Changes and How to Deal

2018-03-21T20:56:25+00:00

Every now and then, social media platforms change their algorithms to "improve the user experience" (read: to make you pay for ads). And every time these changes happen, we secretly panic a little before we get it together and strategize ways to "deal" with these changes that would otherwise inevitably hurt our clients' social media reach. And if you're reading this wondering what we're talking about, chances

New Social Media Algorithm Changes and How to Deal 2018-03-21T20:56:25+00:00

Facebook Ads: Which One is for You?

2018-03-19T20:50:08+00:00

93% of marketers actively use Facebook ads as part of their marketing campaigns, as they generate extremely high revenues for the business. But, with so many types of advertisements available making the right choice can be confusing. Your ultimate guide to choosing the right Facebook ad Here is a list of the various Facebook advertisements and when to choose them:  Video ads You post a

Facebook Ads: Which One is for You? 2018-03-19T20:50:08+00:00

Hubspot’s Marketing Strategy – What They Are Doing in 2018 that You Should be Doing Too.

2018-01-16T16:32:54+00:00

It’s that time of the year. Recaps on recaps about things that happened in 2017 and ideas that will absolutely happen in 2018. So guess what we’re going to write about? Well, not quite that, but a twist on it. We recently watched one of Hubspot Academy’s live webinars, and it was too good not to share. The topic was “Supporting Your Funnel with Paid

Hubspot’s Marketing Strategy – What They Are Doing in 2018 that You Should be Doing Too. 2018-01-16T16:32:54+00:00

2017: A Year In The Life Of JEMSU

2017-12-29T20:53:40+00:00

Ahhhh, nothing like the sound of phones ringing off the hook, the smell of fires being put out, and the feeling of mass panic as we finish off some 2017 marketing budgets here at JEMSU. 2018 should be an excellent year for us, but we’re most excited to reflect on our crazy year that was 2017. Growth in Size Where do we begin? Our goal

2017: A Year In The Life Of JEMSU 2017-12-29T20:53:40+00:00
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