3 Small Facebook Targeting Mistakes Having BIG Impacts On Your Campaigns

2018-07-10T15:31:52+00:00

If you’re reading this, you’ve most-likely moved passed the convenient, (and sometimes still helpful) “boost” button and have ventured into the back end of Facebook’s advertising platform. Congratulations. The whole world has just opened up to you! A bit overwhelming? Yeah, I totally understand. From choosing the right ad type to the ad construction, the sheer amount of options you have to choose from can

3 Small Facebook Targeting Mistakes Having BIG Impacts On Your Campaigns 2018-07-10T15:31:52+00:00

5 Things Your Website Doesn’t Have & How It’s Hurting You

2018-06-29T17:37:34+00:00

Take a look at your website. You know what's on it. But what is it missing? You can only answer this rhetorical question by exploring the components that work for other websites. In this post, we will explore some of the most compelling aspects of web design for you to consider. Then you can think about which ones might be just the perfect piece of

5 Things Your Website Doesn’t Have & How It’s Hurting You 2018-06-29T17:37:34+00:00

What are User Flows and Why You Need Them for UX

2018-06-26T17:28:43+00:00

How do you create the best UX for your visitors? The user experience is one of the essential components of the success of your website. This process should always include ingredients that appeal to the human psyche and that resonate with your audience. The idea of "flow" is an ancient oriental idea that has its basis in human psychology, as well as many other disciplines.

What are User Flows and Why You Need Them for UX 2018-06-26T17:28:43+00:00

The Power of Good UI

2018-06-26T17:27:19+00:00

What does your UI say about your brand? UI is one of the essential components of your website design. Without effective UI design, you may have the best content on earth, but your message may be lost in the "clutter" on your site. In some cases, the problem may be the style of your design or the way in which you deliver the content to

The Power of Good UI 2018-06-26T17:27:19+00:00

Instagram’s Algorithm Changes June 2018

2018-06-12T22:03:13+00:00

Ding, ding, ding! We have another update on the Instagram algorithm. And this one was long-awaited (hey, two weeks can seem like foreverrrr when your social media engagement is cut in half.) So, what’s the scoop? Since the last update we shared, Instagram’s product lead Julian Gutman explained to Tech Crunch and other publications that the new algorithm relies on three factors: Interest - How

Instagram’s Algorithm Changes June 2018 2018-06-12T22:03:13+00:00

UX Design Trends of 2018 You Need to Know

2018-06-26T17:25:33+00:00

What is your bounce rate on your site? Experts say it should be no more than 50%. If you are seeing your bounce rate at higher levels than it should be, you need to analyze the factors that are affecting your bounce rate. Some people bounce off of your page because they entered the wrong search words or accidentally happened onto your page. But the

UX Design Trends of 2018 You Need to Know 2018-06-26T17:25:33+00:00

Nurturing Leads With Automated Emails

2018-05-16T17:16:28+00:00

When we talk about nurturing leads, we are really talking about gaining trust. Lead nurturing is the process of connecting with potential customers and making them want to buy from you. When we are making a purchase, we rarely pick up an unknown item and head straight to the checkout. Instead, we ask friends for a recommendation. We read the packaging. We look up the

Nurturing Leads With Automated Emails 2018-05-16T17:16:28+00:00

Personalized Mass Emails and Data Collection Matter – Here’s Why

2018-05-16T17:16:38+00:00

Email marketing works. It is as simple as that. Almost 60 % of B2B marketers say that email is the channel that generates the most revenue, and email subscribers are three times more likely to share content on social media compared to leads from other channels. It might surprise you that you can top these stats by personalizing your mass emails. Customers don't want a

Personalized Mass Emails and Data Collection Matter – Here’s Why 2018-05-16T17:16:38+00:00

How Can Scarcity Yield Conversions?

2018-05-04T07:19:11+00:00

Imagine you’re browsing through Amazon for your favorite product. You’re deciding if you should purchase the product or not when you see a message underneath the listing that reads ‘Only 1 left in stock’. What do you think happens next? You immediately click on the ‘Buy Now’ option, make the payment and purchase the product. This is the impact scarcity has on consumer psyche. By

How Can Scarcity Yield Conversions? 2018-05-04T07:19:11+00:00

Heat Maps: Why You Should Use Them?

2018-05-04T07:17:43+00:00

A website owner’s number one priority is to identify which pages are popular with his visitors and why. Understanding how a website visitor navigates the site and why he chose the path he did allows website owners and administrators to optimize the site for improved user experience and performance efficiency and effectiveness. This is where a heat map helps. 5 reasons to implement heat mapping

Heat Maps: Why You Should Use Them? 2018-05-04T07:17:43+00:00
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