Without Internet presence now days, it is almost impossible to survive and business owners are slowly realizing that. There are a few ways to promote your business online and to establish a strong Internet presence. One of those methods is SEO or Search Engine Optimization. This could be a very powerful tool when used correctly and there are many factors in play that we have to consider in order for it to accomplish its purpose. Being in the Denver marketing scene for sometime now, I have come to the realization that is no single factor can guarantee search engine rankings. Having many links will not help id they are not good quality links. Having a great HTML title won’t help if content is very low quality. But having several positive factors can increase the odds of success; as well as negative factors can decrease those odds. On The Page factors are those that are you as the publisher are in complete control of. What type of content do you publish? Are you providing important HTML clues that help search engines determine how relevant your content is? Does the architecture of your website hinder or help search engines?
Off The Page Factors are those that the publisher cannot control. A couple examples of these factors would be Reputation and Authority. Search engine figured out long ago that the On The Page factor are not enough to determine relevancy and more information was needed. And last but not we have Violations. Search Engines want and encourage people to perform Search Engine Optimization; they even provide techniques for people to do so. However there are some techniques they consider or call “black hat” or “spam,” acts that if you perform could result in your pages getting a ranking penalty or even worse, being banned from search engines all together! These are some of the factor that could greatly affect your rankings for good or bad. If you are curious to know more, consult you Denver SEO company.