2016 was a remarkable year for digital marketing, but the industry never slows down. The growth channels, marketing approaches, and customer acquisition strategies keep evolving. With 2017 already underway, it’s time to plan ahead, anticipate changes, and prepare accordingly before your competitors do. Here are some digital marketing predictions for 2017 that are most likely to take the industry by storm.
Mobile-First Will Continue
Mobile search continues to be an important component of digital marketing, particularly in SEO. In fact, many businesses in 2016 received more traffic from mobile search than desktop. And with Google continuing to reward mobile-friendly sites, there is no doubt that mobile-first searches will keep on rising.
Video Will Go Mainstream
Today, people are more engrossed on video content than reading. As a result, both brands and individuals have started leveraging the power of live video as a way to be more in-the-moment with their audience. Thanks to faster internet and the ubiquity of mobile devices, video is quickly becoming a trend on its own. The use of live video is expected to fully take off this year as opposed to 2016.
In 2017, brands will bank on influencers to generate more organic traffic and to promote their content. The influencers will use their following on social media as well as their reputations to promote brands. In addition, brands will count on micro-influencers with high engagement in niche verticals to build authenticity.
Greater Prominence in Progressive Web Apps
If the mobile-first shift continues to dominate, we should expect a greater prominence of PWAs in 2017 as well. This is because users are becoming impatient about page load speeds even in highly optimized sites. However, with PWAs, users can expect a greater experience similar to that of a web page but in a fast, reliable and engaging atmosphere. Simply put, PWAs allow a site to function as if it were an app, without it being an app. PWAs may even replace apps, but let’s wait and see.
More Data Visualization Tools
Data is the lifeblood of digital marketers. You need to have quantifiable information of who is buying what, when, how. However, analyzing, processing, and interpreting such complex numerical information is difficult. Fortunately, as technology evolves, plenty of data visualization tools become available. We expect that every business will want to start using these tools.