If you run an e-commerce site, you want people to be able to find you through a search engine like Google or Bing. So, to make sure you’re discoverable via search engines, you need to optimize for search — which means you should learn a little bit about eCommerce SEO.
However, optimizing an e-commerce site for search isn’t necessarily simple, and it’s easy to make mistakes as you’re doing it. Here is a list of the most common mistakes made when optimizing an e-commerce site.
Not Including Unique Product Titles & Descriptions
To appear in search results, your e-commerce site needs to have relevant keywords incorporated into the text. So, you should write unique product descriptions for each product you sell, incorporating the keywords with the highest search volume. Can’t I use the manufacturer’s product description? It is recommended that you create original descriptions for your products so you do not inadvertently get dinged by Google for having a site that contains duplicate content.
Not Allowing Customers to Leave Reviews
You should always provide a space on your website where customers can leave reviews of products they buy from the site. Reviews add text to your website, which can help naturally boost its SEO score. Customers also value reviews; in fact, studies show that 88 percent of customers trust them as much as personal recommendations they get from people they know. So, by allowing reviews on your site, you encourage site visits and paint yourself as a source for trustworthy information.
Not Creating URLs for Each Product
Each product you sell on your website should have its own unique URL. The URL should have the title of the product in it, and it should be clear and straightforward. By creating unique, easy to understand URLs for your products, you encourage customers to click on them, other sites to link to them, and Google to recognize just what you’re selling.