Common Glossary Terms In SEO Campaigns

TeamJEMSU, July 25, 2014

Unless you have been living under a rock for the past 15 years, you have probably used Google to find a wide variety of services and products.  While other search engines like YouTube and Bing have been steadily increasing, Google remains the top dog of all search engines.  Of all the millions of consumers who log on to Google to find a product or service 90% never search past the first page of search results.  Which is why companies, both large and small,  strive to get their businesses listed at the top of every search result, being at the top translates to dollars in the bank.   But how do companies get to the top?  Companies hire digital marketing firms like JEMSU, that specialize in search engine optimization (SEO).   As Google continues to evolve, so must the SEO firms that work hard to rank their clients.  Recently a contributor posted an article highlighting some of the most commonly used terms that all SEO experts must be familiar with.  Whether you are a SEO expert or a client looking to be well versed in SEO, take a moment to read though this handy glossary.

301 redirect
This term refers to a permanent redirect of one webpage to another.  Placing a redirect will pass on the majority of “juice” created though link building to be passed along to the new site, which will effect the new sites ability to rank.

Rel: nofollow
A rel: nofollow is a tag you can put on your blog or site before a link.  This will limit the juice being passed on through non-relevant links.


Anchor text
Anchor text is text or copy that is linked and informs Google of what your site is all about.

Google Panda

Panda is the name of a series of changes Google makes to its search results ranking algorithm. The first change was released in February 2011 with the purpose of lowering the rank of “low-quality sites,” and raising higher-quality sites to the top of search results.

Google Penguin
Penguin is the name of a Google algorithm update, which was released in April 2012. It was released with the aim to decrease search engine rankings for sites that violate Google’s Webmaster Guidelines.


Metadata is data that tells search engines what your site is about.

Meta description
This is a description of what a specific page is about, written in 160 characters or less. This shows up on the search engine results page below your title.

PageRank is a number from zero to 10 assigned by Google that lets you know your overall SEO. The higher the number, the better.

A penalty is a negative impact on your site’s rankings based on a search engine’s algorithms. There are two types of penalties: Manual and algorithm.

For more important terms and definitions

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