As a marketer, being able to judge the performance of your marketing efforts is vital to the success of your lead-generation campaigns. After all, if you don't have precise data on what is working and what isn't, how do you track ROI? This is why analytics are so important. Analytics help you to judge the performance of various marketing tactics, thereby allowing you to figure out
[youtube]http://www.youtube.com/watch?v=EvWRg2ogfVA&context=C434191dADvjVQa1PpcFOKZy-4cDDQxhFdDvKo7dw-b1tCSqPKmvU=[/youtube] Google Analytics and other analytics platforms offer several different types of reports. Which is the most important? Troy tells us what he feels is the most important and why.
[youtube]http://www.youtube.com/watch?v=oxSQP2MXka0&context=C42099beADvjVQa1PpcFN7bToHTlvf0vvJWpLqhaq7ggoB_shJ-0Y=[/youtube] Using analytics on your website can be the most powerful tool you have. Analytics allows you to gain a clear understanding of who is visitor your site, how they got there and everything they do when they get there. Leveraging this data will allow you to make the best decision on how to alter and promote your site in the best way.
[youtube]http://www.youtube.com/watch?v=jg6QjVbpoHY&context=C4fc6331ADvjVQa1PpcFN7bToHTlvf0h-t8sScdVIitnRu2DgV0A0=[/youtube] Traffic Sources on Google Analytics is the first place we check our stats each day. If your time is limited this may be the best place to take quick glance each day.