[fullwidth background_color="" background_image="https://www.jemsu.com/wp-content/uploads/2016/01/shutterstock_2277728651.jpg" background_parallax="fixed" enable_mobile="no" parallax_speed="0.3" background_repeat="no-repeat" background_position="left top" video_url="" video_aspect_ratio="16:9" video_webm="" video_mp4="" video_ogv="" video_preview_image="" overlay_color="" overlay_opacity="0.5" video_mute="yes" video_loop="yes" fade="no" border_size="0px" border_color="" border_style="solid" padding_top="100px" padding_bottom="100px" padding_left="20" padding_right="20" hundred_percent="no" equal_height_columns="no" hide_on_mobile="no" menu_anchor="" class="" id=""][title size="1" content_align="left" style_type="default" sep_color="" class="" id=""]What is PPC Management and Why Do You Need It?[/title][/fullwidth][separator style_type="none" top_margin="20" bottom_margin="20" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""] When it comes to
Remarketing (or retargeting) is an effective and budget-friendly way to reach customers who have visited your website before. Yet often, the strategy for remarketing campaigns can take a backseat to that of pricier search pay-per-click ads. Take just a few minutes each week and look at your campaign analytics and tweak your ads to improve their importance. How, you ask? Here are 6 ideas that will turn an average remarketing ad
Here at JEMSU, we are always working hard to keep up with the trends and new offerings from Google and beyond. And boy, there are a ton of different choices, especially when it comes to advertising on the Google display network. The display network is massive - reaching over 90% of internet users worldwide  and within the display network, you can target your ads
Are you getting triggered impressions on non-relevant searches? Do you have keyword that when put in a particular sentence create an undesirable impression? Would you like to save money on irrelevant clicks that don't convert, while increasing your click-through-rate (CTR) and your ad rank? Then it is now time you consider creating a negative keyword list. Many products and services share keywords between industries. In
Someone asked us a great question yesterday: "Why am I paying for clicks on branded keywords when I'm already the top spot in organic results?" I'll admit, at first glance it seems like there would be no reason to have a paid ad right above your organic search result, because why would you pay for a click when you can get it for free? Although
Well, we finally did it. After studying several test guides and spending countless hours in the quiet JEMSU™ conference rooms, we are now an official Google AdWords Qualified partner for Search and Display advertising. So what does this mean, for us and for you? The short version is that we are certified by Google to manage accounts for clients. To get this certification, firms have
[youtube]http://www.youtube.com/watch?v=1Y1gebbxaHE&context=C4d7b681ADvjVQa1PpcFN7bToHTlvf0mk_iR7GV-LsyGRJ_i2ceik=[/youtube] On the JEMSU™ Red Couch Video Series we discuss alot about how to properly structure your adwords campaigns. In this video we discuss a few ideas / ways to breakout your campaigns. In particular, we discuss breaking your campaigns out by device type - mobile, tablet and desktop. Its always a good idea to break your campaigns about by device type because the conversion
[youtube]http://www.youtube.com/watch?v=9JVpcMeSwwI&context=C44c0de0ADvjVQa1PpcFN7bToHTlvf0qh5EdN-SgbSKTDeQvvmOOE=[/youtube] A short video discussing the benefits of breaking your adwords campaigns out by Geographical location. Geo targeting is a campaign level setting, so if you intent to target specific locations you need to create a campaigns for each location.