Having a website is vital to any business. A compelling website can generate new leads, improve traffic and encourage discussions about your company. Your website is one of the key pieces of your marketing efforts. A website that is slow, difficult to navigate or too overwhelming can result in a loss of revenue. Creating the perfect website for your company is more involved than simply choosing the right domain and selecting a theme. There are many things to take into consideration. Here are the top 7 web design problems to avoid.
#1 Navigation That is Confusing
Internet users want a website that is easy to navigate. If they cannot figure out where to go and how to get there easily, they will move on to the next website. Most people do not want to go back several pages to get to other areas of a site. Include an easy-to-see navigation bar on every page that helps visitors go to other areas of the site.
#2 Slow Website
According to research, 40 percent of users leave a webpage if it is slow. You can have wonderful technology on your website, but if your site is too slow many people won’t stick around long enough to even notice.
#3 Links That Do Not Work
It is frustrating to click on a link, only to get an error message. Regularly check your links to be certain that they work. Also, include a link on your site that visitors can use to report broken links.
#4 Old Information
Having outdated information on your website makes a poor impression on customers. It also makes it more likely that your site will rank lower in search engine results. Keep your site fresh by regularly updating important dates, news about your company and your contact information.
#5 Too many font styles and colors
Many people mistakenly use too many colors and styles in their web design.Less is more when it comes to web design. Make sure that pages have a simple, coordinated look.
#6 Not Including a Link to Your Social Network Sites
Social media is a powerful way to promote your business. Companies that do not utilize social media miss out on sales, customer interactions and brand awareness. So, make sure that you include a link to your social networking sites on your website.
#7 Weak SEO
You might have a beautiful web design, but if no one can find your website, you will never get any business. Search engine optimization helps search engines drive traffic to your site. Create a helpful, informative website that accurately describes your product. This will help your website be optimized for search engines. A high-quality website can significantly impact your bottom line. Utilize the tips above to design a web page that is sure to get your company noticed.