93% of marketers actively use Facebook ads as part of their marketing campaigns, as they generate extremely high revenues for the business. But, with so many types of advertisements available making the right choice can be confusing. Your ultimate guide to choosing the right Facebook ad Here is a list of the various Facebook advertisements and when to choose them: Video ads You post a
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It’s that time of the year. Recaps on recaps about things that happened in 2017 and ideas that will absolutely happen in 2018. So guess what we’re going to write about? Well, not quite that, but a twist on it. We recently watched one of Hubspot Academy’s live webinars, and it was too good not to share. The topic was “Supporting Your Funnel with Paid
Ahhhh, nothing like the sound of phones ringing off the hook, the smell of fires being put out, and the feeling of mass panic as we finish off some 2017 marketing budgets here at JEMSU. 2018 should be an excellent year for us, but we’re most excited to reflect on our crazy year that was 2017. Growth in Size Where do we begin? Our goal
The new year is right around the corner, making it time to develop your 2018 marketing strategy. Review what went right and wrong during this period, as well as new trends. Start With a 2017 Marketing Audit You can't improve until you know exactly where you stand with your marketing strategy. Ideally, you're using solutions that include analytics and data collection. Review this information and
Search engine optimization is no longer about simply ranking for keywords on a search engine page. There are so many more factors to consider than word choice and keyword planning. 2018 promises to bring even more innovation. Here are three major SEO predictions for the new year. 1. Featured snippets and rich snippets will be more important than ever Featured snippets are the little boxes
The holiday slump is a time that every sales team dreads: that torrid time when sales seemingly tank after soaring high in the pre-holiday season. Luckily, there’s plenty of ways to combat the time of year when sales seem to slide. Stand Out in the Crowd Right now, everyone is doing exactly what you’re doing: spreading messages of their products to the world in hopes
The marketing trend successes and failures in 2017 were fascinating to watch. Everything from augmented reality to video content made its way into thought leaders' prediction lists. Now it's time to see what's coming up for 2018 so you can properly prepare. Leveraging the Internet of Things for Marketing The internet of things is a rapidly growing market, reaching a predicted $772.5 billion in 2018.
Conversion rate optimization, or CRO, focuses on improving conversion rates on landing pages, websites, emails and other marketing channels that require a visitor to take a specific action. The rate that they do this action also called a conversion, may be improved by changing elements in the advertising or marketing campaign material. While the basic concept is straightforward, it's a complex area that requires a multi-disciplinary
In this fast-paced, tech-crazed world, maintaining a strong web presence is vital to pushing your company’s success to the next level. Your web content needs to hit the right targets to perform better than your competitors’ and attract the right audience to your online business environment. To ensure your online content perform at its best it is important to look at the right key performance indicators
Conversion rate optimization, or CRO, is the process of altering your business's website to increase its conversion rate. Basically, it encourages your audience to become more active users of your site. CRO is a series of extremely powerful techniques for maximizing your business' return on investment. The exact tactics you use will depend on your current situation and what's likely to be blocking conversions. Read