How well are you navigating the social media landscape? You won’t be surprised to find that there’s always room for improvement – especially when it comes to a business that’s only in its growing stage. First things first: every business-to-consumer business, no matter how small, needs a precise social media strategy and an integrated marketing approach to start on the right foot. This where a
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JEMSU has done PPC management for the last decade, so we’ve become quite accustomed to some of the FAQ’s that we get from clients. One of the biggest ones we get comes in regards to brand campaigns, and why someone would want to run them. The question we often get is, “Why should I pay for clicks on my brand name when I show up
JEMSU has years of agency experience backed by a number of experts and their past experiences. So when we say we’ve heard it all, we really have. Transparency and proper expectations are critical to a long-term relationship with your marketing agency. Because of this, we welcome any and all questions during our discover meetings. We’ve compiled a list of 7 questions that you should absolutely
When we talk about nurturing leads, we are really talking about gaining trust. Lead nurturing is the process of connecting with potential customers and making them want to buy from you. When we are making a purchase, we rarely pick up an unknown item and head straight to the checkout. Instead, we ask friends for a recommendation. We read the packaging. We look up the
Email marketing works. It is as simple as that. Almost 60 % of B2B marketers say that email is the channel that generates the most revenue, and email subscribers are three times more likely to share content on social media compared to leads from other channels. It might surprise you that you can top these stats by personalizing your mass emails. Customers don't want a
Imagine you’re browsing through Amazon for your favorite product. You’re deciding if you should purchase the product or not when you see a message underneath the listing that reads ‘Only 1 left in stock’. What do you think happens next? You immediately click on the ‘Buy Now’ option, make the payment and purchase the product. This is the impact scarcity has on consumer psyche. By
A website owner’s number one priority is to identify which pages are popular with his visitors and why. Understanding how a website visitor navigates the site and why he chose the path he did allows website owners and administrators to optimize the site for improved user experience and performance efficiency and effectiveness. This is where a heat map helps. 5 reasons to implement heat mapping
Boring titles are invitations for readers to skip your article and move on to the next. This is why it’s extremely important to create titles that are eye-catching and clickable. 7 easy ways to write entertaining blog titles Sound like your audience If you’ve ever visited a website like Cosmo, you’ll definitely have come across the “What no one tells you about…..” titles. These titles
When it comes to measuring a website's effectiveness there’s one testing methodology that consistently delivers actionable intelligence. A/B testing is a testing structure used to measure outcomes of the changing of a specific element. The beauty of this testing method is its simplicity. When setting up a test you must first identify what element will be altered for comparison. Isolating different variants for comparison is
Every now and then, social media platforms change their algorithms to "improve the user experience" (read: to make you pay for ads). And every time these changes happen, we secretly panic a little before we get it together and strategize ways to "deal" with these changes that would otherwise inevitably hurt our clients' social media reach. And if you're reading this wondering what we're talking about, chances