How well are you navigating the social media landscape? You won’t be surprised to find that there’s always room for improvement – especially when it comes to a business that’s only in its growing stage. First things first: every business-to-consumer business, no matter how small, needs a precise social media strategy and an integrated marketing approach to start on the right foot. This where a
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JEMSU has years of agency experience backed by a number of experts and their past experiences. So when we say we’ve heard it all, we really have. Transparency and proper expectations are critical to a long-term relationship with your marketing agency. Because of this, we welcome any and all questions during our discover meetings. We’ve compiled a list of 7 questions that you should absolutely
Email marketing works. It is as simple as that. Almost 60 % of B2B marketers say that email is the channel that generates the most revenue, and email subscribers are three times more likely to share content on social media compared to leads from other channels. It might surprise you that you can top these stats by personalizing your mass emails. Customers don't want a
Imagine you’re browsing through Amazon for your favorite product. You’re deciding if you should purchase the product or not when you see a message underneath the listing that reads ‘Only 1 left in stock’. What do you think happens next? You immediately click on the ‘Buy Now’ option, make the payment and purchase the product. This is the impact scarcity has on consumer psyche. By
A website owner’s number one priority is to identify which pages are popular with his visitors and why. Understanding how a website visitor navigates the site and why he chose the path he did allows website owners and administrators to optimize the site for improved user experience and performance efficiency and effectiveness. This is where a heat map helps. 5 reasons to implement heat mapping
When it comes to measuring a website's effectiveness there’s one testing methodology that consistently delivers actionable intelligence. A/B testing is a testing structure used to measure outcomes of the changing of a specific element. The beauty of this testing method is its simplicity. When setting up a test you must first identify what element will be altered for comparison. Isolating different variants for comparison is