When we talk about nurturing leads, we are really talking about gaining trust. Lead nurturing is the process of connecting with potential customers and making them want to buy from you. When we are making a purchase, we rarely pick up an unknown item and head straight to the checkout. Instead, we ask friends for a recommendation. We read the packaging. We look up the
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Email marketing works. It is as simple as that. Almost 60 % of B2B marketers say that email is the channel that generates the most revenue, and email subscribers are three times more likely to share content on social media compared to leads from other channels. It might surprise you that you can top these stats by personalizing your mass emails. Customers don't want a