Do It Yourself: Conversion Rate Optimization (CRO) Conversion Rate Optimization (CRO) can be a huge, on-going project that needs consistent optimization and review. Some agencies even have entire departments with multiple specialists dedicated to CRO. The art of conversion rate optimization can be overwhelming so we’ve listed some low-hanging-fruit practices to implement on
How long should my business be doing SEO? The short answer? Forever. Never stop. We know you need more than that though. We understand SEO is an expense. It’s difficult to justify when tangible results are hard to achieve; especially when every SEO you speak to says the same thing over and over
What to do if your SEO rankings drop: Identifying why your rankings dropped and how to fix Your site’s rankings can tank in what seems like only a split second. If you, like a lot of other businesses and website owners, rely on first page rankings to bring in leads or purchases; a drop in
How to Choose a Blog Topic for Ranking AND Driving Traffic Blogs have been around since the late ‘90’s and their purpose has shifted quite a bit ever since. Truncated from “web log,” blogs’ main purpose back then was to read like a diary. While some blogs still operate as such, most blogs
Why You Should Start SEO (or continue) During the COVID-19 Pandemic We all have big fish to fry during a global pandemic - our safety, our family’s safety, maintaining mental health - the list is of the utmost importance. But as the economy seems to halt and our priorities become realigned, our businesses tend to
