Do you live in a state of confusion about what you should do with your ad campaigns? Perhaps you should think less about your ads and focus on your brand instead. Branding is much more important than individual ads when it comes to getting your business noticed. What is cross-channel marketing? Another concept that is often confused is cross-channel marketing. Cross-channel marketing involves the use
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Socrates knew that even in ancient Greece it was essential to ask questions. In fact, he is known for going around Athens and doing just that. He said the key was in how people answered the question, this tells you a lot about their character. If you are working on finding a marketing agency to begin an integrated marketing plan for your business, there are
Is your brand a household name yet? If not, you should think about how you are implementing an integrated marketing strategy. Integrated marketing strategies help you create awareness and respect for your brand, no matter on what platform or location your brand is found. It utilizes a variety of techniques and methods to achieve this high level of brand awareness. Achieving this integrated marketing strategy
Often used unilaterally to describe a breadth of digital services marketers use to build brand awareness, increase customer engagement, traffic, and sales, digital marketing is an all-encompassing term for modern marketing strategies. But very few business owners have a clear understanding of exactly what goes into a fully integrated digital marketing campaign. What Is Integrated Marketing? Integrated marketing refers to a holistic approach to marketing
Take a look at your website. You know what's on it. But what is it missing? You can only answer this rhetorical question by exploring the components that work for other websites. In this post, we will explore some of the most compelling aspects of web design for you to consider. Then you can think about which ones might be just the perfect piece of
How do you create the best UX for your visitors? The user experience is one of the essential components of the success of your website. This process should always include ingredients that appeal to the human psyche and that resonate with your audience. The idea of "flow" is an ancient oriental idea that has its basis in human psychology, as well as many other disciplines.
What does your UI say about your brand? UI is one of the essential components of your website design. Without effective UI design, you may have the best content on earth, but your message may be lost in the "clutter" on your site. In some cases, the problem may be the style of your design or the way in which you deliver the content to
What is your bounce rate on your site? Experts say it should be no more than 50%. If you are seeing your bounce rate at higher levels than it should be, you need to analyze the factors that are affecting your bounce rate. Some people bounce off of your page because they entered the wrong search words or accidentally happened onto your page. But the