About Chris Sams

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So far Chris Sams has created 348 blog entries.

Facebook Ads: Which One is for You?

93% of marketers actively use Facebook ads as part of their marketing campaigns, as they generate extremely high revenues for the business. But, with so many types of advertisements available making the right choice can be confusing. Your ultimate guide to choosing the right Facebook ad Here is a list of the various Facebook advertisements and when to choose them:  Video ads You post a

Facebook Ads: Which One is for You?

2017: A Year In The Life Of JEMSU

Ahhhh, nothing like the sound of phones ringing off the hook, the smell of fires being put out, and the feeling of mass panic as we finish off some 2017 marketing budgets here at JEMSU. 2018 should be an excellent year for us, but we’re most excited to reflect on our crazy year that was 2017. Growth in Size Where do we begin? Our goal

2017: A Year In The Life Of JEMSU

Preparing for your 2018 Marketing Efforts

The new year is right around the corner, making it time to develop your 2018 marketing strategy. Review what went right and wrong during this period, as well as new trends. Start With a 2017 Marketing Audit You can't improve until you know exactly where you stand with your marketing strategy. Ideally, you're using solutions that include analytics and data collection. Review this information and

Preparing for your 2018 Marketing Efforts

SEO Predictions for 2018

Search engine optimization is no longer about simply ranking for keywords on a search engine page. There are so many more factors to consider than word choice and keyword planning. 2018 promises to bring even more innovation. Here are three major SEO predictions for the new year. 1. Featured snippets and rich snippets will be more important than ever Featured snippets are the little boxes

SEO Predictions for 2018

Marketing Trends to Watch for in 2018

The marketing trend successes and failures in 2017 were fascinating to watch. Everything from augmented reality to video content made its way into thought leaders' prediction lists. Now it's time to see what's coming up for 2018 so you can properly prepare. Leveraging the Internet of Things for Marketing The internet of things is a rapidly growing market, reaching a predicted $772.5 billion in 2018.

Marketing Trends to Watch for in 2018

What is CRO?

Conversion rate optimization, or CRO, focuses on improving conversion rates on landing pages, websites, emails and other marketing channels that require a visitor to take a specific action. The rate that they do this action also called a conversion, may be improved by changing elements in the advertising or marketing campaign material. While the basic concept is straightforward, it's a complex area that requires a multi-disciplinary

What is CRO?

A Pocket Guide to Understanding KPIs

In this fast-paced, tech-crazed world, maintaining a strong web presence is vital to pushing your company’s success to the next level. Your web content needs to hit the right targets to perform better than your competitors’ and attract the right audience to your online business environment. To ensure your online content perform at its best it is important to look at the right key performance indicators

A Pocket Guide to Understanding KPIs

Is CRO Right for Your Business?

Conversion rate optimization, or CRO, is the process of altering your business's website to increase its conversion rate. Basically, it encourages your audience to become more active users of your site. CRO is a series of extremely powerful techniques for maximizing your business' return on investment. The exact tactics you use will depend on your current situation and what's likely to be blocking conversions. Read

Is CRO Right for Your Business?
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